Indigo6 » 2006

May, 2006 Archive

May 15th, 2006

b2XY Logo

b2XY is a human resources consultancy focused on the forthcoming issues that businesses will face as 80MM Baby Boomers retire and are replaced by 60MM Generation X and Y employees… get the name? The effect of this transition is also reinforced by the Indigo6 authored tag-line, Ingredients Change Results. The logo and tag-line hint that b2XY has a secret formula for addressing these impending issues. Our goal was to create a name that piqued curiosity and invited inquiry.

Indigo6 is an independant graphic design studio based in South Norwalk, Connecticut.

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