b2XY Identity System

b2XY is a human resources consultancy focused on the forthcoming issues that businesses will face as 80MM Baby Boomers retire and are replaced by 60MM Generation X and Y employees… get the name? The effect of this transition is also reinforced by the Indigo6 authored tag-line, Ingredients Change Results. The logo and tag-line hint that b2XY has a secret formula for addressing these impending issues. Our goal was to create a name that piqued curiosity and invited inquiry.

Indigo6 has has designed a visual identity system and collateral for the progressive HR consultancy b2XY.