Tao Formulations Identity System
Husband and wife team, Tonya and Adam Ofer (MD) looked to develop a nutritional supplement to alleviate the bothersome symptoms of menopause. They investigated traditional Eastern remedies and applied the rigorous approach of Western medicine to verify safety and effectiveness.
Indigo6 named the new company by fusing East and West and cleverly incorporating the founders initials. We also developed an extensive identity system that spanned print, web, display, packaging and point of sale.
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